The Information Broker's Seminar:
How to Make Money as an Information Broker
by Sue Rugge, The Information Professionals Institute
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
This seminar is designed to give people who are interested in a career as an independent information professional the business skills and tools needed to succeed in this highly competitive but highly rewarding profession. Managers of in-house fee-based services will
also benefit from attending, as many of the lessons of marketing services and managing resources are the same in both settings. "The Information Broker's Seminar" will offer instruction that is practical and positive, and above all, useful. It will cover all essential
business aspects of this exciting field. It is not intended as a course in online research or information sources.
"The Information Broker's Seminar" will cover every essential area of information brokering and small business start-up and management, including:
Small Business Management
Strategies for starting a business
Getting VISA/MC status
Managing your cash flow
The Business Plan
What business are you in?
Questions your business plan should answer
Capital--How much/where to get it
Product and Service Definition
Areas of specialization
Document delivery
Types of research output
Marketing and Advertising
Identifying your target market
Who is your competition?
The art of selling yourself
Most effective marketing techniques
What your brochure should say
Fees and Charges
Setting your fees
Estimating and quoting projects
Controlling your costs
Legal Considerations
The copyright question
Insurance
Using contracts
Confidentiality issues
Technological Considerations
What you need to set up an office
Future trends in technology
Professional Resources
Publications, professional associations and conferences
Training
Do you need to be a librarian?
Traits of a good database searcher/information broker and entrepreneur
"The Information Broker's Seminar" will emphasize the potential for
this field in a positive way without obscuring the challenges of
operating this or any other small business. It will teach prospective
information brokers how to make their entry into the field and equip
them with many of the tools they need to survive and succeed.
About the Instructor
Sue Rugge is a pioneer in fee-based information services and was
founder and President of Information on Demand (IOD) from 1979-1985.
Started as a home business, IOD grew to 2M in annual sales before it
was sold to Pergamon Press. Ms. Rugge has been in the information
profession for 35 years, 25 of them as an entrepreneur. Now that she
has also sold the Rugge Group, which she founded in 1987, Ms. Rugge is
co-principal of the Information Professionals Institute, which offers
continuing education courses for the information professional. The
second edition of her book The Information Broker's Handbook was
published in May of 1995. She also publishes the "Information Broker's
Resource Kit" (both available through Ms. Rugge) which is part of the
over 200 pages of handouts included with the price of the seminar.
What Makes the Best Better:
How to Charge for Information Products and Succeed
by Barbie E. Keiser, The College of Insurance, and Irene Wormell, The Royal School of Librarianship
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
There are an increasing number of individuals who run their businesses
by selling tangible benefits stemming from the most intangible of
products--INFORMATION--and few of these are traditional information
professionals (i.e., librarians, documentalists, records managers or
archivists). Why should this be the case? This workshop is designed to
outline what is essential for establishing and running these types of
businesses within a traditional library or transformed information
center, stressing the importance of having solid strategies for
pricing, the necessity of addressing the market, being proactive and
creative in sales shots, and always projecting the image of
credibility.
Course outline
Success in an Information Context
Defining "success"
Why alternative valuations of information have become necessary
Strategic Thinking
Key areas for management attention
Making your case for creating a fee-based service: Persuading
management, staff and customers
The Economics of an Information Business
Setting up a business: What's required?
Staffing issues in the age of technology
Performing budget and cashflow analyses
Identifying alternative funding sources
Redefining "fixed" costs
Outsourcing pros and cons and "how to's"
Determining what to charge: Transaction vs. subscription-based services
Implementing automated chargeback mechanisms
Performing credit checks
Methodologies and Tools for Developing an Integrated Product Line While Providing a Range of Information Services
What do we mean by "product?"
Brand recognition tactics
Promoting the Library as a Profit Center
Evaluating Your Marketing Plan and Program
Legal and Ethical Considerations
The Image of a Professional and a Profession
Who Should Attend?
If you are considering implementing any type of fee-based service--be
it cost-recovery for one product or creation of a profit center within
a larger organization--this workshop will help you identify what will
be critical to your success. The methodologies we shall discuss have
wide-ranging applications for large libraries as well as
small-to-medium-sized operations; public, academic and special
libraries; multi- and cross-cultural; and corporate
information/documentation centers.
About the Instructors
The day is packed with examples and case studies drawn from the
presenter's experiences as international consultants, including
participants of a joint research project between NORDINFO and the
British Library Research and Development Department (BLR&DD).
Professor Irene Wormell of The Royal School of Librarianship
(Copenhagen) and Barbie E. Keiser, Director of the Kathryn and Shelby
Cullom Davis Library of the College of Insurance will provide
attendees with a variety of tools and checklists that can be used to
establish and maintain fee-based information services.
Making Your Information Resources Accessible via Internet Technologies
by Howard McQueen, McQueen & Associates, Inc.
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
This seminar is designed for information professionals who need to gain an in-depth understanding of how to:
Implement "private" Internet technologies to support publishing, indexing, and electronic distribution initiatives internally
Develop a quality presence on the Net for the purpose of disseminating information to customers, subscribers, members, or the Internet community as a whole
Suggested Background
Experience with a WWW graphical browser, i.e., NetScape, Mosaic
Familiarity with basic networking concepts and terminology
Why Attend?
Terminology, concepts, basic design, promotion and technical issues
associated with disseminating information via Internet technologies,
whether it be for "private/in-house" or "public/Internet" use will be
explored in this seminar. Learn about proven methods for delivering
information via E-mail, Web servers and "back-end" publishing systems.
Introduction
Key Uses of the Net: What's Been Successful?
Internet Market Research: Reaching Your Target
Quality Content: How to Keep 'em Coming Back
E-Mail Delivery Systems
Many people fail to realize the majority of people on the Net do not
have a Web browser on their desktop! Therefore, it is critical that
any Internet presence include an E-mail Delivery System. Mail
List/ListServ management and opportunities in the organization will be
explored.
Managing Info-Glut
Fortunately, there are new tools that will help us "sift" through
Internet-based mail, shielding us from the irrelevant and junk mail.
We will discuss the merits of some of the newest tools, including:
Rules-based e-mail, Newsgroup and Newsfeed filtering systems.
Home Pages: Basic Design & Navigational Aids
Well-designed pages make navigating and information discovery a
breeze. We'll provide "tips" for writing HTML (HyperText Markup
Language) & basic CGI (Common Gateway Interface) that will allow
visitors to easily move about your site and find the information they
need with minimal effort.
Access to Your Existing Databases
Do you have existing internal databases of information that you'd like
to provide access to? Learn about second generation back-end
publishing, indexing and authoring tools that gateway between HTML
and database structures.
Network Security
You've no doubt heard the IS folks talking about network security and
firewalls. Using case studies, we'll show you why they're concerned
about the security of your internal network, when firewalls should be
used, and the ramifications of "securing" the private Net.
Out-Sourcing Your Initial Presence
People, new skill sets and financial resources required to develop and
maintain a quality, interactive World Wide Web presence can be
substantial. Fortunately, many companies offer a variety of WWW
services, from writing HTML to hosting your server, that you can take
advantage of while you build the internal infrastructure to maintain
and manage this technology in-house.
We'll discuss when it's appropriate to out-source, the costs you can
expect to incur, and why you may want to eventually bring the
technology in-house.
Bringing Your Presence In-House
In many organizations, new skills will be required to maintain
Internet Mail and WWW services. We'll look at the skills and costs
associated with two popular technology platforms: Unix-based servers and resources and Microsoft NT-based servers and resources.
Providing Remote Staff with Internet Access
Salespeople on the road and staff working at home will need access to
"your internal" resources as well as Internet resources. We'll explore
options for providing remote access which will include: Dial-in PPP
(Point-to-PointProtocol)/remote node technologies; Dial-in RAS (Remote
Application Server) services with Windows '95 and Network remote
control over PPP/RAS.
About the Instructor:
Howard McQueen, President of McQueen & Associates, Inc., has been
consulting in the Internet field for five years. Clients range from
small businesses to non-profit associations to Fortune 1000 companies.
McQ has trained thousands of professionals about all aspects of
Internet technology. In addition to live presentations, McQ has also
developed Internet-related content for other delivery mechanisms:
CD-ROM, WWW and E-Mail.
Government Information on the Internet: Find It, Get It, Use It
by Ellen Smith and Jeff Steinman, Bernan Press
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
Looking for government information on the Internet can be like finding a
needle in a haystack. So Bernan Press, publisher of The Internet
Connection: Your Guide to Government Resources newsletter, has
designed a seminar to help. This seminar will provide clear,
straightforward instructions on how to access some of the Internet's
most valuable resources. Attendees will learn to reduce online
searching bills by using free government resources on the Internet.
Some of the Internet sites and databases that will be covered are:
The Securities and Exchange Commission's EDGAR database
The Federal Register
The Congressional Record
U.S. Supreme Court Decisions
White House documents
Documents from federal agencies
The Department of Commerce's National Trade Data Bank (NTDB)
Lists of government World Wide Web sites and Gophers
and much more!
All attending will receive a resource guide that is over 200 pages long.
What You Should Know Before Attending
Seminar attendees should have experience with basic Internet tools
such as e-mail, telnet and Gopher. Experience with the World Wide Web
is not necessary, though government resources on the Web will be part
of the seminar.
About the Instructors
Ellen Smith is the Associate Editor of Bernan Press' newsletter The
Internet Connection: Your Guide to Government Resources. She has a
Master of Library Science (MLS) degree from Indiana University.
Jeff Steinman is the founding Editor of Bernan Press' newsletter The
Internet Connection: Your Guide to Government Resources. He has a
Master of Library Science (MLS) degree from the University of
Maryland.
Global Sleuthing: Getting the Most Out of International Business Information Sources
by Anne Mintz, Forbes Inc., and Ruth Pagell, Center for Business Information, Emory University
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
This session will bring together individuals who use, evaluate, and
select electronic sources of international business information with
those organizations that provide it. It will help answer such
questions as:
How can I use DataStar more effectively to answer specific questions?
Do I really need passwords to FT Profile and Questel?
What do I say when the boss wants to know why I use expensive online services when he says, "You can get it free on the Internet"?
The session leaders will focus on database providers and search services that offer the best international business resources. They will highlight unique applications, search capabilities, and specific product strengths.
Morning Session
Part 1. Introduction
Overview of the structure of international business
Types, formats, and key providers of sources
Review of international data quality and analysis issues
Part 2. Database Providers
News and how to distinguish among the products
Global competitive intelligence from company, financial, and
intellectual property sources
Country economic data
Afternoon Session
Part 3. Search Services
Unique information sources
Strengths and search tips
Value added
Part 4: Partnering with information providers--How to get the most and give the most to the relationship.
Objectives
At the end of this session, participants should have a better understanding of the array of international business information sources and services. It is suggested that attendees take advantage of the exhibit hall during the conference to examine some of the services and products prior to this seminar. The seminar leaders will make an annotated "hit list," containing names of exhibitors with important international business information resources, which will be provided to all seminar pre-registrants.
Who Should Attend
This workshop is designed for librarians and information professionals who currently perform international business research or expect to do so in the near future; information managers who need to deliver global business information within their organizations; and business
researchers dealing in the global economic marketplace.
Session Leaders
Anne Mintz is the Director of Information Services at Forbes Inc. She is in the unique position of serving as both an information provider as well as the director of an information center. Ruth A. Pagell is the Director of the Center for Business Information at Emory University. She is co-author of International Business Information: How to Find It, How to Use It. Each of the leaders has written extensively and has presented at international conferences.
Information Resources on the Internet
by Richard Lawhern, TASC Inc.
Friday, May 17, 1996 (9:00 AM to 5:00 PM)
Cost: $275 (includes lunch and coffee services)
Information intermediaries are increasingly challenged to discover and
evaluate sources of information on the Internet for our library or
corporate patrons and customers. It is generally recognized that such
resources are becoming increasingly significant, but identifying them
remains a considerable problem. This seminar aims to give participants
objective information and evaluation of the nature, extent, and
quality of hard information resources on the Internet.
Internet sources will be approached from the highly practical
perspective of an information miner who daily supports the research
needs of a large U.S. corporation: What's out there on the Net right
now, how do we find it, how may we validate what we find, and how can
we keep track of new developments? To support this discussion, a
comparison study will be offered on the coverage and relevance
provided by several well-known (and a few not so well known) search
engine sites used by information seekers. Real-time demonstrations of
Internet search and data validation will be performed during the
conference session, via remote dial-in.
Course Outline
Overview of "newest and best" Internet search index sites
Document coverage
Return relevance
Hit summary data presentation
State links vs. redundancy
Availability
Sources for General News and Current Affairs
U.S. and Non-U.S. news on the Net
Legislation
Current (U.S.) affairs
International affairs
USENET discussions
Sources for Business Information
Commercial directories and Internet "malls"
Recruitment services
Finding companies on the Net
Sources for Financial Information
International trade and economics
Stocks and bonds
EDGAR and its competitors--company information
Emerging personal investor resources
Sources for Scientific and Technical Information
University libraries and report archives
U.S. government and industry S&T sites
International standards organizations
Sources in medicine
Using Listservs and other forums
Approaches to data validation
Some enabling technologies
Tracing contributors on line and off
Profiling contributors
"Personal interviews" via Internet
Who Should Attend
This event will be of interest to all information professionals who
need relevant information on the latest information services on the
Internet--as well as others who are offering or contemplating
information services in this medium.
About the Instructor
The session is conducted by Richard "Red" Lawhern, Director of the
Applied Information Technology Center of TASC Inc., in Reston, VA. Dr.
Lawhern is a senior information miner and consulting engineer. He has
over 25 years experience in long- range technology assessment and
practical applications of aerospace systems engineering, radar,
communications, satellite systems, and networking. He presently
develops and teaches courses on both general and domain-specific
Internet data recovery, analysis, and validation for consulting
engineers and information intermediaries. TASC Inc. is a subsidiary of
the Primark corporation, a provider of financial information services
to the Microsoft Network.
Back to the National Online Meeting/IOLS '96 Home Page
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